A personal brand is not something special. Individuals from different areas who want to succeed, become recognizable, and increase their global presence work on developing personal brands. First, you invest in promotion and content creation to make yourself recognizable, and later, your reputation works for you. You receive solid offers from advertisers, and you are invited to perform on big stages and concerts. You work with world-class distributors and share your music with listeners worldwide.
Major components that make a successful personal brand for musicians
Component | Brief Description |
Identity of the musician | Working in your own style and bringing a new view to the genre. |
Key values | Life principles, key messages, and the mindset you represent. |
Engagement with listeners | How do you engage with your listeners on different platforms, how often do you do this, and what unique approaches do you use? |
The visual appearance of your brand | Taking advantage of using various visual elements (logos, artwork, custom images, etc.)? |
Storytelling | Tell your own story, share personal experience, motivation, stories from life, etc. |
Strong online presence | Regular activity on social media, pushing personal websites, launching live streams, etc. |
Sharing your own merch | Selling clothing, accessories, and limited products related to your personal brand. |
Networking | Cooperating with other musicians for collaboration and joining communities to explore the industry. |
Going public | Making press releases, being present on TV shows and interviews. |
Live events | Stepping on stage with live concerts and being present at major music festivals. |
Releasing music | Creating a schedule for future releases to build credibility with your audience. |
Being authentic | Representing values and ideas others are not able to present, maximizing your value. |
It all sounds great and promising, but every musician must cover a long path to become recognizable. You have to set yourself apart from average artists with small engagement and show listeners something they won't find anywhere else. Still, what exactly should be done to brand yourself as an artist? Let's find out together.
Benefits of Developing a Personal Brand as a Music Artist
Criteria | Description |
Differentiation | Since the number of musicians is rising, you have to separate yourself from the rest of the artists and offer something unusual to your audience. |
Better connection with your fans | Once you organize your personal brand well, you will establish a better connection with your audience. |
Seeking new industry opportunities | A strong personal brand opens doors to more opportunities like collaborations, promotions, and cooperation with advertisers. |
A long-term career | Developing a strong personal brand is the key to success from a long-term perspective. You will increase the listeners’ count and have a better income. |
What Can You Offer as an Artist?
The initial step in developing your brand identity is to comprehend your unique selling proposition. Essentially, you need to pinpoint the distinct values and qualities that set you apart from other artists. If you've already begun releasing music on various platforms, take some time to consider what makes you different. It could be your distinctive style of music creation, a signature opening sound, or another unique feature. This aspect is crucial, as it will later become the foundation of your personal brand. Think of a word or phrase that inspires you and incorporate it at the start of your songs. When performing on a large stage, such a trademark will captivate your fans.
Learn Your Audience on Spotify, SoundCloud and YouTube
One of the first steps in establishing a strong brand identity is to develop a robust online presence and build a brand by understanding your audience. You need to know who listens to your music, why they choose to do so, and what motivates them the most.
Consider Trap Nation, a globally recognized music brand that releases songs across various platforms like YouTube, Spotify, and SoundCloud. This brand shares remixes of popular tracks as well as original songs. For instance, you might find three different remixes of a single track. They also maintain a strong Instagram presence, sharing trending content and announcing the latest releases.
Make Yourself Recognizable
A recognizable brand is one that can be spotted among dozens of similar users pretending to be popular. Every brand that wants to gather a huge number of fans, receive solid engagement, and become recognizable by producers and sponsors should become recognizable. To achieve that, you have to put some effort into improving the visual part of your profiles. It's not only about social media but about all music platforms. If you ask any mid-range musician about how to get more plays on Spotify, you will hear about profile customization.
It's essential to update your pages with trademark profile images and background pictures (if needed). You must also remember to write a description, which is also part of a strong online presence.
Since people don’t know who you are, you must provide as much information as possible. Add links to social media profiles and share information about music platforms where you publish your music.
When individuals encounter your profile online, they are curious about your identity and the kind of content you provide. Your brand should either mirror your personality or embody a persona (if you prefer not to use your real name). While many might not recognize Shéyaa Bin Abraham-Joseph, they certainly know 21 Savage for tracks like "Bank Account," "Runnin," and other captivating songs that quickly went viral after their release.
One of the ways to build a strong visual identity is to create trademark pictures for your tracks and albums. You represent the leitmotif of the track and make listeners memorize your trademark, so they won't miss it in the feed next time.
You can generate these images yourself with AI-based apps or by employing a concept artist to design them. Consistency is crucial here, as you must establish a robust online presence across all platforms.
Remain Active All the Time
Consistent activity should be your primary focus when building a personal brand. To enhance your presence, interact with your followers, share content, host live events, and stream live on platforms like Instagram or Twitch. It's no wonder that influencers and bloggers from other niches follow the same approach.
Developing a YouTube channel is also important. It’s a powerful platform that boosts your engagement and opens more opportunities to share your content. Moreover, YouTube channel development gives you another source of income as you get paid for views of your videos and shorts.
Initially, it becomes challenging because you might spend hours creating content for social media in addition to recording music and uploading it to platforms. You need to integrate social media activity and maintain it on the music platforms. If you view Spotify as your primary platform for sharing music and building your brand, you can utilize these 8 features to optimize your marketing strategy and break the cycle to rise to the top of the genre.
Furthermore, it is wise to invest in developing your personal brand by obtaining paid promotions from professionals. Experts who have spent years in the music industry and have assisted hundreds of musicians in establishing a strong brand.
Sometimes musicians get stuck at the bottom, and the only way to move forward is to get an organic push. You can do this by purchasing one of our promotion packages.
The idea is to receive engagement from real listeners who are interested in your music. Depending on your current listener count and goals, you can choose the package you want to get.
Brainstorm for New Ideas and Look for Better Approach
Continuously developing your personal brand in music involves more than just posting, creating, and interacting. It also requires analysis, and the ongoing refinement of your personal approach should be integrated into your brand's growth.
Review reports and statistics on your profiles (Spotify for Artists and SoundCloud Next Pro offer access to detailed analytics, helping musicians learn more about their engagement). Utilize tools for advanced social media analysis (such as Sprout Social) to monitor engagement and determine which formats are most effective. Trends are changing rapidly, and it's unpredictable which meme or video will become viral next. Examine the activities of other musicians to see what insights they provide. By studying their actions, you can identify prevailing trends in the industry and apply them to your own strategy.
Social media is not just an option to show what you do. It's a powerful tool that allows musicians to find new trends and ideas for their content. Moreover, they can find connections and collaborate with other artists to grow their audience.
Use your press to continue to grow
Every piece of press serves as a stepping stone for your next move. 94.2 Blazin Marketing and Promotional Support team helps unsigned, independent, and emerging music artists enhance their online music presence. The most effective way to gain visibility is by featuring in music articles, interviews, and other media platforms. If you have a new single or an older song ready for promotion, explore our amazing Promo Deals.
Music promotion can be a tricky thing for many artists to nail. It might not come naturally to you, but it is an important way to reach more fans. These tips and offers can expand your reach and promote your music, and yourself, more successfully.
ARE YOU LOOKING FOR EXPOSURE FOR YOUR NEW SINGLE
Comments