QR codes, those peculiar squares resembling distorted UPC codes, have become increasingly common since the onset of social distancing. We have recently incorporated them to offer our physical promotion.
Utilizing QR codes can be advantageous in various ways for promoting your music: you can effortlessly share a link with individuals you encounter, or create stickers featuring your QR code to distribute in your community. Another option is to have a printed QR code at your merchandise table to facilitate sharing downloads.
Where to find QR codes
QR codes are available in the “Share” options for various features and pages. To share a complete page via a QR code (such as an EPK page), on your website.
You have the ability to store the QR code on your computer or mobile device by utilizing the ‘copy,’ ‘print,’ or ‘download’ functions — this enables you to print the QR on labels and merchandise. Additionally, you can click the ‘share’ link, and choose the platform you wish to use for sharing your link (Facebook, X (formerly Twitter), via email, or Threads).
How to use QR codes
Album artwork
QR codes can be stored and utilized on album covers. Whether on CD inserts or vinyl record sleeves, incorporating a scannable code that directs fans to your website can increase traffic. Lead them to your online store, newsletter subscription, or official social media platforms.
Digital sales in person
Encouraging fans to purchase physical music copies can be challenging due to various reasons, such as reducing clutter, commuting via public transport after events, or lacking a device compatible with cassettes, CDs, or vinyl records. Placing a QR code at the merchandise table, whether as a sticker or a business card for fans to take home, or a large laminated one on the table, serves as a simple method to prompt fans to immediately visit your sales page and purchase their preferred format!
Crowdfunding
If you are seeking to secure funds for your upcoming project, whether it be for a tour or studio expenses, utilizing a scannable QR code can simplify the process of guiding supporters to your donation page.
Newsletter signup
Collecting fan email addresses is a crucial method for expanding your support network. Increase your email subscriber list by setting up a webpage with a link to a mailing list sign-
up and ensuring that the QR code is readily available for scanning at events.
Virtual sharing
Sharing a QR code for easy scanning can be useful, directing people to your EPK or booking page on your website. Having QR codes available is beneficial for private shows or when approached by a booker or talent buyer. Consider setting up a specific QR code on your website that leads to your EPK page to streamline the process of accessing this information and potentially securing your next booking.
These are just a few suggestions on how to utilize QR codes to promote your music. Visit your music website and brainstorm ways in which creating a QR code could assist in achieving a personal music marketing objective. Whether it's increasing newsletter subscriptions, merch sales, or ticket purchases for your next show, a QR code is a simple and recognizable method to drive traffic to your website — give it a shot today!
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